Audi's solution was a discriminative plan that was great if you were lucky enough to be granted the free part & labor. This is amazing! There are so many things running through my mind regarding these issues I don't know where to begin! My Audi Connect has been downgraded from 3G to 2G speed in my '13 because T-Mobile made some hardware changes to their equipment. This way you keep current customers happy and loyal while simultaneously giving them reasons to buy a new car. In my humble opinion Audi should continue to upgrade the MMI and add features during ownership for perhaps 3-5 years but make the newer Audi’s capable of features current hardware does not support.

Compare this to Sirius and the cable companies where staying loyal results in higher fees and you need to threaten to leave to get the best rates. Rewarding customer loyalty is always a good thing. They have also worked out a business model where staying with them has advantages. They need to take a lesson from Apple, one of the reasons their loyalty is so high is that they provide free upgrades for their phones for longer than most people keep them. They do not realize that making such gestures generates owner loyalty and more likely results in that customer sticking with the brand and probably recommending it to their friends and relatives. Unfortunately, I think that car companies feel that if they upgrade older cars with new features or, in this case, upgrade a car to maintain a feature, that they are removing a reason for a customer to buy a new car.

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